Tuesday, October 6, 2009

Personal versus Professional Branding

Interesting point that I have been struggling to commit to until now.

My professional brand is BC Adventure Guides, an intentional reference to British Columbia, while actually meaning Back Country, which believe it or not in my circle most people understand.

My personal brand is a little harder to pin down. I have thought of myself as a brand, just my professional life until now. I have not written down the list from class, which I misinterpreted the first part of the exercise so I am not sure if will actually align.

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